Website Name and URL:

• Website Name: Overproof SB
  
• URL: https://overproofsb.com
  
• Blog: "Last Call"
  
• Shop: "The Backbar"
  
• Events: Overproof SB
  

Primary Purpose of Website:

• The primary purpose of the site is to generate income through various means:
  
  • Affiliate Links: We promote a range of products and services related to cocktail culture, including but not limited to barware, spirits, mixers, cocktail kits, and event supplies. These links may lead to third-party vendor sites where purchases can be made.
    
  • Membership Signups: Users can sign up for a paid membership that provides access to premium content, including exclusive blog posts, recipes, and special event invitations.
    
  • Advertising Bar Catering Services: We use the site to advertise our bar catering services, collecting inquiries and bookings for private and corporate events.
    
  • Collecting Inquiries: We gather sign-ups and inquiries for our services and memberships to engage with potential clients and members directly.
    

Types of Personal Information Collected:

• Paid Membership: Name, address, email, phone number, payment details.
• Non-paid Newsletter: Name, email address.
• Catering Events: Name, email, phone number, event location, number of attendees.

Methods of Information Collection:

• Online Forms: Users fill out forms on our website for membership sign-ups, newsletter subscriptions, and event inquiries.

• Cookies: We use cookies to collect data when users fill out forms and interact with our site. These cookies help track user behavior and preferences.

• Third-Party Services: We may use third-party services such as CRM systems and email marketing platforms to manage and store this information securely.

Usage of Collected Information:

• Processing Transactions: Managing payments for membership sign-ups and event deposits.

• Providing Customer Service: Responding to inquiries and offering support to our users.

• Sending Promotional Emails: Notifying users about upcoming events, new blog posts, and products.
• Analytics and Improvement: Analyzing user behavior to improve our website and services. We may use aggregated data for this purpose.

Use of Personal Information for Affiliate Marketing:

• Yes, we use personal information for affiliate marketing:
  • Affiliate Emails: We send emails containing affiliate marketing links to promote products related to cocktail culture. These links are clearly marked as affiliate links.
    
  • Opt-Out Options: Users can opt out of receiving affiliate marketing emails at any time by using the opt-out link provided in each email.

Sharing of Personal Information with Third Parties:

• We share personal information with the following third parties:
  • Payment Processors: To process payments securely, information is shared with payment processors, but it is stored only on our platform and CRM.
  • Third-Party Service Providers: We use third-party services for hosting, email marketing, and customer relationship management. These providers have access to personal information only to perform specific tasks on our behalf.

Circumstances for Sharing Information:

• To process payments and as required by law or legal process.

Data Protection Measures:

• PCI-compliant server following current security regulations (not HIPAA compliant).

Handling Data Breaches or Security Incidents:

• In the event of a data breach or security incident:
  
  • Notification: Users will be notified via the members area and email.
    
  • Mitigation Steps: We will take immediate steps to mitigate the breach, secure the system, and prevent future incidents.
    
  • Support: Affected users will be provided with support and guidance on protective measures they can take.

Collection of Information from Children Under 13:

• We do not intentionally collect data from children under the age of 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

Measures to Protect Children's Privacy:

• While we do not have specific mechanisms to prevent data collection based on age, we encourage parents and guardians to monitor their children’s internet usage and provide guidance on safe online practices.

Notification of Privacy Policy Changes:

• We notify users of changes to the privacy policy via the membership site and email.

Location of Most Current Privacy Policy:

• The most current version of the privacy policy can be found in the footer of every page and marketing email.

This privacy policy provides comprehensive information for users about their rights, our practices, and how we handle personal information and services.